Hypertension and chronic heart diseases follow the top 3 fields with a strong future business proposition for mHealth.
In terms of the number of global cases, in hypertension and cardiovascular disease were by far the biggest markets, with 1 billion plus cases each Research2Guidance. Diabetes, obesity and depression have respectively m, m and m worldwide cases.
Therefore, there will be significant market opportunities for mHealth apps as the prevalence of chronic disease and the number of mobile users continues to increase. However, these differ a lot depending on the type of company. The majority of mHealth apps are general wellness related. Types of mHealth apps can include:. For more information on the large variety of mHealth apps, check out this blog post.
The cost of developing mHealth apps has significantly risen over the last few years. According to Research2Guidance, companies with a high external development budget increase their chances of success, with high spenders generally achieving more downloads and revenue.
Market conditions for mHealth app monetisation have improved and app publishers have a variety of business models to choose from such as licensing, service sales, paid downloads and in-app-advertisement. It is also important to note that download numbers are not the most crucial factor for revenue generation in digital healthcare — more specifically, high download numbers do not automatically lead to high revenue in this market. The Research2Guidance survey reveals specific characteristics of new entrants to the mHealth app market.
Here are just a few:.
Characteristics of New Entrants
Newcomers also tend to have a different company background than the established players. Whilst the market for mHealth apps is still young and evolving, a number of stakeholders have established themselves by developing products and services that incorporate a strong concept and business model. Therefore, f inding the right company to manage your mHealth app development is crucial. At Liquid State we see the social and economic value in improving healthcare efficiency and the patient experience through patient-facing apps and integrated communications solutions.
Our solutions help drive quality care, patient engagement and improved clinical outcomes.
#mHealth Transforming Healthcare in Emerging Markets
To find out what Liquid State can do for your organisation, get in touch with us today. Buffer Share Stay in the loop! This field is for validation purposes and should be left unchanged.
Want more? This trend, however, is just the beginning of a new mobile paradigm now emerging in health care. Mobile technologies have become ubiquitous among health care consumers and professionals. Simultaneously, the health care industry is moving towards a delivery model that is patient-centered and value-based.
mHealth in an mWorld | Deloitte US
Mobile technologies may be able to facilitate the shift in the relationship between clinicians, payers, life sciences companies and patients that will be required to implement this new model. It facilitates a new way of interacting and providing health care. Accordingly, an integrated mobile strategy should be a key component of growth strategies for providers, health plans and biopharma and med-device companies.
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Explore content Related topics. How mobile technology is transforming health care Mobile technologies have become ubiquitous among health care consumers and professionals. Report highlights include: The health care and life sciences sector is recognized as one of the top three fields along with consumer products and the financial services industry likely to experience new mobile business model growth in the next five years, according to the Deloitte Open Mobile Survey
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