Reflections on the foundations of economic ethics. Morality of the market? A critique of economic. Corporate ethics.
Peter Ulrich, Integrative Economic Ethics: Foundations of a Civilized Market Economy - PhilPapers
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By explaining the maximization of a certain value orientation, e. Opening business possibilities to humane, social and ecological points of view begins in the head like the economic upswing. Thus it is first and foremost a question of mentality. Every basic ethical approach assumes the readiness to make one's striving for advantage dependent on its ethical legitimacy, that is its justifiability in light of the moral rights of all participants and affected persons, and on the situative responsibility for all consequences.
This presupposes readiness for consideration of others and self-restraint. In other words, the pursuit of gain is the primary subject of business ethics reflection and not itself the supreme criterion of good business leadership as the harmonistic metaphysics of the free market assumes.
What deserves precedence before the profit goal must always be examined unconditionally considering the huge number of conflicting values in economic life. Low profits could endanger the economic self-assertiveness of a business in competition. Conversely there can also be excessive profits that are hardly realized in fair consideration for all involved and legitimate stakeholder claims e. The financial branch was the pioneer of the ideological blindness of this elementary connection and the following increasingly boundless profit goals until the money-out-of-thin-air bubble produced by the maximization doctrine burst in the grandiose bang of the financial crisis.
But is limitation to moderate profit goals possible and reasonable under competitive conditions? The answer is: yes — because happily only partial conflicts and not total conflicts exist between stakeholders- and shareholders-claims. The sweeping allegation of complete incompatibility would be just as ideological as the insinuation of total harmony. Rather a practical task of harmonization is presented. This can be fulfilled and is also reasonable from a business perspective.
Only the goal of strict profit or shareholder value maximization inevitably comes into conflict with consideration of all other values and principles area B in Fig. As long as as managers support sustainable entrepreneurship on the basis of legitimate business principles, they are in a comparatively strong position since they can appeal to the necessary self-assertion on the market as a prerequisite of a balanced and fair fulfillment of the manifold stakeholder claims area A in Fig 3.
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Whoever lives up to the principle of business integrity in this way gains a well-earned reputation sooner or later among all stakeholders and in the critical public and thus assures the lasting success of a business. In the realm of the financial markets, this doctrine has led to a fatal disorientation.
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Financial assets grew correspondingly. The fatal gap opened between them and the gross domestic product of most countries up to the crisis. What is ethically valid is decisive on the financial markets more than ever today because of its special role. The civilized order of things must be restored. The market economy is a means; the good life and fair social cooperation or life together is the goal.
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