Graphic Design Theory: Reading From The Field


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Each beautifully designed, affordable volume offers a concise overview of a design fundamentalthe hows of design. But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice.

Eye Magazine | Review | Towards a theory of everything design

Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary designthinkers. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media.

Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.

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Additional features include a timeline, glossary, and bibliographyfor further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Your points will be added to your account once your order is shipped. Click on the cover image above to read some pages of this book! Graphic Design Theory is a rigorously curated introduction present to graphic design theory.

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It invites designers of all levels to plunge into the world of design discourse. Vital voices of design thinking will inspire readers, and topics will range from essays tracing the evolution of the modern design aesthetic to recent debates about legibility, social responsibility and corporate revolution. Also discussed will be current considerations of new media, including mapping cyberspace, issues of virtual reality and a reexamination of the universal.

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The three sections of this book thread together the evolving role of the graphic designer: Creating the Field, Building on Success, and Mapping the Future. Section One considers the early s, focusing on the avant-garde. Futurism, Constructivism, the Bauhaus and New Typography-these movements carve out an initial objective position for the graphic designer.

Section Two, Building on Success, examines the mid to latter part of the twentieth century, a period in which early directions were carried to extremes of both establishing and resisting anonymity.


  1. Graphic Design Theory: Readings From The Field [] – Helen Armstrong.
  2. Little Village Toy Plans for Table Saws;
  3. Vacuum deposition onto webs, films and foils;
  4. The movements covered include International Style, Pop, and Postmodernism. Section Three, Mapping the Future, opens at the end of the twentieth century. It traces the unfolding of current discussions, lingering conflicts, and new visions.

    ‘Line’ Visual element of Graphic Design / Design theory Ep2/45 [Beginners guide to Graphic Design]

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    Be the first to write a review. Add to Wishlist. Ships in 7 to 10 business days. Link Either by signing into your account or linking your membership details before your order is placed. Description Product Details Click on the cover image above to read some pages of this book!


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    Graphic Design Theory: Reading From The Field Graphic Design Theory: Reading From The Field
    Graphic Design Theory: Reading From The Field Graphic Design Theory: Reading From The Field
    Graphic Design Theory: Reading From The Field Graphic Design Theory: Reading From The Field
    Graphic Design Theory: Reading From The Field Graphic Design Theory: Reading From The Field
    Graphic Design Theory: Reading From The Field Graphic Design Theory: Reading From The Field
    Graphic Design Theory: Reading From The Field Graphic Design Theory: Reading From The Field
    Graphic Design Theory: Reading From The Field Graphic Design Theory: Reading From The Field

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