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August 6, Open to the public ; Online: Not available for loan Book English Show 0 more libraries None of your libraries hold this item. Found at these bookshops Searching - please wait We were unable to find this edition in any bookshop we are able to search. These online bookshops told us they have this item:. Tags What are tags? Add a tag.
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Public Private login e. Add a tag Cancel Be the first to add a tag for this edition. Lists What are lists? Login to add to list. Be the first to add this to a list. Comments and reviews What are comments? Add a comment. He teaches in undergraduate, graduate, doctoral programs, and executive MBA programs. Rajagopal holds graduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. He has to his credit 54 books on marketing and management and over research contributions that include published research papers in national and international refereed journals.
He has imparted training to senior executives and has conducted 60 management development programs. New Book Published- Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change.
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Watch Author's Interview. View Book Details. New Book Published Watch Video. The Butterfly Effect in Competitive Markets illustrates through logical market behavior analysis how chaos in the market drives tactics among market competitors that cause shifts in consumer preferences and guides buying behavior. Such shifts in consumer behavior are often radical and face initial resistance.
Strategies of firms that emerge out of market chaos help them growing their business in local markets and achieve sustainability and global competitiveness. Consequently, every small change emerging out of market chaos contributes to a global and sustainable effect in the market. This book is divided into ten chapters spread across three sections that comprise analyzing market chaos, building global—local marketing effects, and unveiling future effects.
The discussion presented provides a comprehensive introduction to the concept of entrepreneurship and entrepreneurial business management.
It covers many elements of the entrepreneurial management discipline, including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions. View Details. May This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management.
This book hits the mark. I would highly recommend the adoption of this book by academics or business practitioners. It is a necessary addition to the tool bag of aspiring leaders, CEOs, and to academics, alike The social media and spread of communication through various social networks form the communication grapevine. This is an emerging informal channel of business communication and a critical element in building the posture of a firm in a competitive marketplace. The grapevine effect is contributed to by the social media through word-of-mouth that stretches throughout the market irrespective of the various measures taken by firms to build their brand and competitive posture.
Kudos to Rajagopal for portraying social media in his book as a growing psychodynamics and arguing the grapevine effect as an integrated constituent of modern marketing-mix. Discussions in the book present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer-centric companies.
The book argues that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology. View Book. The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models.
This book critically examines and analyzes the classical and neo-classical behavioral theories in reference to consumer decision- making across the business cultures.
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